Rising Wines Collective
An e-commerce site designed by, myself, and a team of dedicated wine professionals.
Background
It was important to highlight the passion and focus of the company, while removing any friction to the path of discovering and purchasing wine. Another focus of the design was to create an inclusive environment for customers and sellers. The design highlights women owned wineries, organic and sustainable wineries, etc. The focus of the product design and layout was to let the wine be the star, and surrounding attributes give context and help guide customers to narrow down their interests and find a suitable purchase. The detail page highlights tasting notes, characteristics of the wine such as sweetness, acid etc. This design also needed to work across screen sizes, so I designed in it a responsive, flexible framework.
Conclusion
I was able to provide Rising Wines Collective with a successfully designed responsive website and design system. The team has been able to go through beta launch to a nation wide launch and has successfully been showcasing new wineries and wines to their customers. They’ve been able to add wine clubs, and recipes and continue to grow their presence in the world of wine.
